Unfortunately, some website building platforms and content management systems automatically create ugly-looking URLs that are hard to understand for both search engines and your site visitors. A quick Google search for your target keyword will help you quickly determine the type of content that is currently ranking. These could be blog posts, product reviews, forums, videos, and everything in between. The idea is that if you’re speaking from experience about a topic, you’re more likely to include certain phrases in your content. You can use keyword tools to find phrases that get a lot of searches, but they need to be woven into your pages naturally. An SEO-friendly site can lead to better rankings in SERPs, increase organic traffic to your website, and attract more consumers in your target market.
And, if you’re lucky, you should find at least one broken link on that page. Then, once you’ve found a page with lots of outbound links, run Check My Links on that page. If you want to go more advanced with your content optimization, you can use something like Clearscope. After all, the terms in your URL represent a high-level overview of what your page is about. For example, for my guide to email marketing, my URL is /email-marketing-guide.
best SEO examples from real businesses in 2025
On-page optimization involves fine-tuning individual web pages to rank higher and earn more relevant traffic. Focus on long-tail keywords as they often have less competition and better reflect user intent and analyze competitor keywords to identify opportunities and gaps. With access to advanced tools and learning resources, professionals can cultivate a broad understanding of SEO techniques and skills. Specifically, we’re going to tap into 3 link building strategies that are working really well right now. It was (and still is) the most complete guide to link building out there.
How to do SEO: Technical optimizations
Sooner or later they’ll also reciprocate the same thing – not everyone though but at least a few bloggers will do the same thing for you. Once you click on their Backlinks section, it will show you a list of all the sources of their backlinks. As you can see above, Semrush link building tool gives us a brief overview of the backlink profile of your competitors’ domain instantly.
However, if you are someone who has not yet joined the SEO bandwagon and want to know what all the buzz is about, then you’ve reached the right place. After reading this post, you will know all your SEO basics and the science behind how it works. This comprehensive resource will show you how to rank higher in Google search. When learning ‘What is SEO’ there are also some do’s and don’ts as well which you should be aware of. The best practice is to use SEO-friendly URLs, as they help to understand what the webpage is about.
In addition to standard SEO tactics, local SEO services can include strategies like optimizing your Google Business Profile to help you reach more searchers in your area. On-page SEO includes improving your website content, internal linking strategy, URLs, and more — things you can directly control on your website. Once you’ve aced these aspects, you can then research the other SEO tactics and strategies. SEO is not something that you do once and just expect it to last. This is a continuous effort and you should be ready to keep investing your time and effort in it in the long run. Links, content, and user experience are the three legs on which SEO stands.
- This is a continuous effort and you should be ready to keep investing your time and effort in it in the long run.
- This is the process through which a search engine makes sense of the online content and stores and organises it.
- What they mean is that you should find synonyms and related keywords and “sprinkle them” across the page to make sure Google knows what it’s about.
A lot of beginners often ignore this aspect and focus only on keywords and links. However, your SEO initiatives are not complete without looking at this aspect as well. The focus of this article will be mainly on how you can get the maximum organic traffic, with the help of SEO. But, before we get into the details of how you can do that, you need to first understand how search engines work.
“Having a sitemap can hurt your website performance. You shouldn’t use one unless you have thousands of pages.”
Also, keep in mind that successfully selling on SEO Anomaly social media doesn’t come down to only being found. It’s about making a lasting impression and building relationships with your prospects and customers. LinkedIn aims to help its users discover content and profiles that offer the most value. You can demonstrate your expertise and credibility by having a large network of professionals from your target industry.
For example, most top-ranking pages for “avocado seed” are blog posts serving as how-to guides for planting the seed. The use of “easy” and “simple” angles indicates that searchers are beginners looking for straightforward advice. These are important questions to answer before you start creating content because Google evaluates content relevancy based on how well a page serves search intent. For example, if you sell coffee, SEO can help your website show up on the first page of Google when people search for “buy coffee”. Higher rankings lead to more clicks to your website, and that means more potential customers for your business.